Omniata Is Building An Analytics, CRM Platform To Watch For The Digital Goods Era

TechCrunch

Mobile gaming companies — the revenue gorillas of the iOS and Android platforms — are at the forefront of refining how virtual goods transactions are done.

But attracting the right kinds of users and retaining them is growing more complex with each month. It’s becoming a big data problem where top studios often rely on a handful of outside services to help manage their analytics or provide personalized ways of keeping their gamers glued.

One of the ones to watch is a stealth company called Omniata. They’re an experienced team out of EA and Digital Chocolate that has quietly racked up some of the industry’s best-known developers including Angry Birds-maker Rovio, Grand Cru and Gaia. (They also have a few other unnamed clients that are behind several of the iOS store’s top 20 grossing games.)

The company’s CEO Alex Arias was EA’s director of product management, data and acquisition…

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