Google unveils app translation service that might shake the localization service industry to its core


Google has unveiled a brand-new back-end tool today – an app translation feature part of their Google Play Developer Console that makes it easier for developers to localize their Android apps.

The service, which has been previewed in May in Google I/O dev conference and has since been tested as a pilot project, doesn’t use Google Translate as a way of translating app strings – a practice discouraged by Google for localizing apps. Instead, the service will see developers purchasing professional translation services directly through the Google Play console.

Apps that have been successfully translated using Google’s app translation service as part of the pilot programme are Zombie Ragdoll – who have localized their game to 20 languages, and SayHi, a Badoo-like dating/chat app that upped their language support by 13 new languages and are rumoured to have increased their install volume by 120% (source: Android Developers Blog)

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